Blog
Notes on engineering, design, and marketing from the team building your project.
A Technical SEO Checklist for Site Migrations
Most ranking drops after a redesign trace back to the same handful of missed technical steps.
Designing Checkout Flows That Do Not Lose Mobile Shoppers
Mobile checkout abandonment is usually a form-design problem before it is a trust problem.
Why Most Website Rebuilds Miss Their Performance Targets
Performance work usually gets scoped as a checklist item at the end of a project. That is exactly why it rarely holds up after launch.
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